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Direct linkGharis, Laurie W.; Hightower, Mary F. – Journal of Extension, 2017
Today's Extension professionals are tasked with more work and fewer resources. Integrating social media campaigns into outreach efforts can be an efficient way to meet work demands. If resources go toward social media, a practical method for collecting metrics is needed. Collecting metrics adds one more task to the workloads of Extension…
Descriptors: Social Media, Data Collection, Extension Education, Outreach Programs
