Descriptor
| Adult Learning | 1 |
| Attitude Change | 1 |
| Attitudes | 1 |
| Broadcast Television | 1 |
| Commercial Television | 1 |
| Incidental Learning | 1 |
| Matched Groups | 1 |
| Pilot Projects | 1 |
| Program Design | 1 |
| Program Development | 1 |
| Research Design | 1 |
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| BELSON, W.A. | 1 |
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| United Kingdom (London) | 1 |
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BELSON, W.A. – 1967
SURVEY AND TESTING TECHNIQUES USED BY THE BRITISH BROADCASTING CORPORATION IN THE YEARS 1952-63 TO ANSWER QUESTIONS OF INTEREST TO TELEVISION PLANNERS INDICATE METHODOLOGY FOR FUTURE PLANNING RESEARCH. TO ANSWER THE BASIC QUESTION--WHAT PEOPLE ARE AVAILABLE FOR WATCHING AND LISTENING--BBC USED THE METHOD OF HAVING 2981 MEMBERS OF A NATIONAL SAMPLE…
Descriptors: Adult Learning, Attitude Change, Attitudes, Broadcast Television
