Olivet College's marketing plan included survey of students, alumni, townspeople, and doners and analysis of the college's customer appeal, prices, and product mix. The author reports that the marketing objectives are being met and discusses the rationale and problems of applying business marketing principles to education. (JT)

Cooperative education and career development practitioners must use marketing to demonstrate to multiethnic students that cooperative education is a viable option for them. A department must be willing to invest time necessary to establish links with multiethnic faculty, staff, and student leaders if it is to create an environment attractive to…

As use of the Internet and the World Wide Web increases, patrons expect that organizations will utilize the technology, and outdoor programs can benefit from doing so. Web sites can be thought of as miniature information booths containing information an agency wants to make available to the public. Outdoor programs can use the Web for many tasks,…

Mathematical formulas are proposed for estimating the market compatibility of academic programs, taking into account employment opportunities in the area and graduate production rate of competing area schools. Implications for program marketing are discussed. (MSE)

Degree completion programs on military installations are large, effective programs, with substantial support. Education will never be more convenient or less expensive for students. Education is a product military personnel need and want. In a time of declining tuition assistance, it is up to colleges that deal with the military to market their…

This book provides a framework for leadership in the combined fields of higher education, management, and marketing. It is divided into three sections. Section 1, "Challenges and Changes in Continuing Education," has two chapters identifying some of the current challenges. Section 2, "Leadership for the 21st Century in Continuing Education," has…

Further education (FE) colleges in England are facing a reduced level of support from local and central government and an increased level of competition for customers. At the same time, the demographic trends mean a reduction in numbers in the age group that, traditionally, has provided the most full-time and part-time FE students. FE colleges…

A project was conducted to develop mechanisms for stimulating demand for continuing professional development (CPD) among young professionals in North West England. A mixed sample of 154 young professionals were surveyed; they engaged in a range of development activities, including 20 regional seminars that were attended by 65 of those who…

In 1997-1999, the Department of Agriculture, Resource, and Managerial Economics of Cornell University's College of Agriculture and Life Sciences conducted an entrepreneurship education and outreach program that was based on the Premier FastTrac Curriculum, which is a model delivery tool for entrepreneurship education. In 1997-1998, the program was…

The development of a marketing strategy for business Spanish courses by means of situational analysis is described. The planner of marketing strategy must consider demand for a course, institutional acceptance, and financial support. A survey of 508 universities revealed a low level of demand for business Spanish which could potentially be…

This book, which is intended for academics, educators, educational managers, and policymakers concerned with higher education, examines how universities and colleges can prepare their students for lifelong learning through continuing education, specialized courses for adults, and mainstream teaching programs geared toward traditional students. The…

In response to the need for improved international trade in Ireland, an undergraduate program of applied languages and international marketing was developed at the National Institute for Higher Education, a unique Irish technological university in Dublin. In the first year, students study French and German and four business subjects (marketing,…