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Corcoran, Robert J. – New Directions for Higher Education, 1983
The key elements of a capital campaign must be in place long before the campaign is launched. The three essential elements include: a clear and convincing case for support; leadership for planning, mounting, and conducting the campaign; and the cultivation, or persuasion, of appropriate donors. (MSE)
Descriptors: Administrator Role, College Administration, College Planning, College Role

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