The key elements of a capital campaign must be in place long before the campaign is launched. The three essential elements include: a clear and convincing case for support; leadership for planning, mounting, and conducting the campaign; and the cultivation, or persuasion, of appropriate donors. (MSE)

This workbook was developed to assist adult educators in creating a fundraising plan, identifying funding sources, and developing techniques to receive funding from a variety of sources. Its materials are taken from a 2-day workshop given for persons involved in fundraising for nonprofit groups, especially adult education groups. The workbook is…