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Peer reviewedSeeley, John A. – New Directions for Institutional Research, 1981
The contemporary context and some recent trends affecting college program reviews or evaluations, current options in purposes and practices, and impacts on programs and institutions are discussed. It is recommended that the process be viewed as a contribution to the general knowledge base for campus constituencies rather than as "right answers"…
Descriptors: College Planning, Decision Making, Evaluation Methods, Higher Education
Peer reviewedCope, Robert; Delaney, George – Journal of Marketing for Higher Education, 1991
Four key criteria used in academic program review (quality, centrality to institutional mission, competition, and demand) are defined and discussed. They are then applied to the process of strategic planning for an unspecified private university. Decision-making matrixes and their use are illustrated. (MSE)
Descriptors: Case Studies, Change Strategies, College Administration, Competition
