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Direct linkWarner, Laura A.; Stubbs, Eric; Murphrey, Theresa Pesl; Huynh, Phuong – Journal of Agricultural Education, 2016
The purpose of this study was to identify the specific competencies needed to apply social marketing, a promising approach to behavior change, to Extension programming. A modified Delphi study was used to achieve group consensus among a panel of experts on the skills, characteristics, and knowledge needed to successfully apply this behavior change…
Descriptors: Competence, Marketing, Behavior Change, Extension Education
