The active participation of alumni is necessary for the long-term health of institutions of higher education. Alumni contribute financially to higher education institutions by sharing their time and talents. Recently, a small private University in Macao initiated an alumni mentoring pilot program to engage alumni. However, it is unclear what the…

Historically Black Colleges and Universities (HBCUs) have a history of "doing more with less" and this is often reflected in their effectiveness in securing financial resources from private donors. The purpose of this study is to probe and explore how the Kresge Foundation's HBCU Initiative strengthened HBCU fundraising capacity from…

Because of the potential value of alumni involvement for student success, for connections to society and as a base for future philanthropy, there is growing interest in developing university alumni relations programmes in countries that do not have a long tradition in this area. This case study of Stockholm University describes the goals,…

Concerns about the cost of higher education and student loan debt have resulted in increasing efforts by policymakers and university administrators to find alternative ways to support the financing of higher education for students. The authors present a case study of a student-led philanthropy campaign to generate funding for social work student…

A rationale for developing alumni programs at two-year colleges is presented. (GW)

The County College of Morris (CCM), in Randolph, New Jersey, was established in 1968-69, and over 20,000 students have received degrees or certificates from the college since its founding. In an effort to improve alumni involvement, a new alumni program was established under the Division of College Advancement, and a part-time Alumni Director was…

Minicapital campaigns at the 25th and 50th reunions at Williams College are described. Leadership, organization, timing, budget, purpose, marketing, and a solid foundation of positive alumni attitudes toward supporting the college help to make a successful campaign. (MLW)

The editor of Boston University's alumni magazine who orchestrated its redesign and extended its appeal to Boston's general public is interviewed about the strategies used and the response of both the university and the city community. (MSE)

The role of trustees as part of an effective fund-raising team is discussed, and fund-raising check lists for trustees and for colleges are presented by the vice president for university relations and development at the University of Michigan. (JT)

Alumni periodical editors who successfully carry advertising were surveyed. Advertising, it is suggested, can pay for itself and defray part of production and distribution costs. The range of advertisers includes national, local, and in-house advertising, classified, business and professional advertising, and career placement advertising. (MLW)

As a profession, alumni relations is moving from its ancillary function into the mainstream of safeguarding the life of universities. The development of alumni associations and alumni relations is traced from its beginning to this position of importance. (JMD)

Provides advice on how to instill the giving habit in recent graduates and how to encourage them to take an active part in alumni issues. Development officers need to keep track of recent alumni, use telephone and electronic mail rather than letters to contact young alumni, and develop special programs to encourage giving by recent graduates. (MDM)

This collection of 32 papers focuses on the annual fund as a basic and central part of development programs at schools, colleges, and universities. It describes the fundamental elements of the annual fund from planning to evaluation and sets forth methods of solicitation that reach all the institution's constituencies. Section 1, titled…

One form of linkage between the two-year college and its community is a college alumni group. A review of the literature indicates that two-year college alumni organizations do not have a long history, and those which do exist are very recent creations. They can benefit the college by: (1) providing a good form of external public relations for…

How Hampden-Sydney College achieved 50 percent alumni participation in its annaul fund appeal is described. The plan included national and regional phonathons, an intensive mailing campaign, and an alumni contact program through area clubs. Some tips included: using alumni volunteers, enlisting student workers, and using the president and college…