This article discusses the story behind American University's brand campaign. Colleagues and peers are asking how American University developed a brand strategy--"KNOW/WONK" campaign that launched in fall 2010--that's original, authentic, and representative of AU's distinctive personality. What they really want to know is how AU got it through the…

This chapter, taken from a guide to designing, implementing, and evaluating instruction and services for students with disabilities, addresses the issue of teacher collaboration. It provides information about the nature of teacher collaboration, its role in relation to special education service delivery as well as other school trends, its…

This paper reviews the research findings of recent doctoral dissertations on program budgeting in education and describes the practical applications of these findings for school administration. Organized in nine chapters, the review discusses the problems and shortcomings associated with both traditional and program budgeting techniques, and…

This handbook provides public and private school administrators with guidelines for developing a nonprofit educational foundation. Following an introduction, a statement of rationale describes fundamental approaches and activities. The foundation's primary purpose is aiding schools with additional funding and community service support. Section 2…

Increasingly, schools are beginning employee wellness programs, which encourage employees to make personal commitments to life-style changes that will increase their productivity and generally improve their health. This article provides an introduction to wellness programs, lists advantages, and tells how to start one and make it work. (DCS)

This document defines informal education and discusses some common misconceptions held about what constitutes informal education. The early development of informal education is traced from several theories of child development and learning through its period of trial and error implementation in Great Britain and in the United States. In an effort…