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Peer reviewedCope, Robert; Delaney, George – Journal of Marketing for Higher Education, 1991
Four key criteria used in academic program review (quality, centrality to institutional mission, competition, and demand) are defined and discussed. They are then applied to the process of strategic planning for an unspecified private university. Decision-making matrixes and their use are illustrated. (MSE)
Descriptors: Case Studies, Change Strategies, College Administration, Competition
