Descriptor
| Budgeting | 1 |
| Higher Education | 1 |
| Management by Objectives | 1 |
| Needs Assessment | 1 |
| Planning | 1 |
| Productivity | 1 |
| Program Development | 1 |
| Public Relations | 1 |
Source
| CASE Currents | 1 |
Author
| Volkmann, M. Fredric | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
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Volkmann, M. Fredric – CASE Currents, 1983
Eight steps to set up a public relations program that is effective and therefore productive are identified: establish a plan, set priorities, propose budgets to coordinate with plans, keep track of progress, control and protect plans, communicate with staff, be accountable, and maintain a positive office environment. (MLW)
Descriptors: Budgeting, Higher Education, Management by Objectives, Needs Assessment
