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Crowther, Connie – Currents, 1994
Advice on international public relations for colleges and universities includes focusing efforts on one country or region at a time; researching the market and media outlets; involving faculty and administrators; using the local language; careful budgeting; providing photographs and copy; focusing story ideas; considering politics; and considering…
Descriptors: Budgeting, College Administration, Consultants, Foreign Countries
Crowther, Connie – Currents, 1989
Guidelines for establishing an effective fund-raising board include knowing the group's and the institution's mission, getting expert help, recruiting helpful individuals, making expectations clear, giving trustees honest information, promoting trustee self-examination, getting a key leader to direct recruitment, welcoming new leadership, having…
Descriptors: College Administration, Communication (Thought Transfer), Consultants, Expectation
