Descriptor
| Audiences | 1 |
| Mass Media | 1 |
| Program Development | 1 |
| Program Length | 1 |
| Programing (Broadcast) | 1 |
| Rating Scales | 1 |
| Scheduling | 1 |
| Television | 1 |
| Television Research | 1 |
| Television Viewing | 1 |
Source
| Communication Research-An… | 1 |
Author
| Clarke, Peter | 1 |
| Palmgreen, Philip | 1 |
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Peer reviewedPalmgreen, Philip; Clarke, Peter – Communication Research-An Internat'l Quarterly, 1977
Analyzes factors influencing market shares such as program characteristics, station characteristics, and market characteristics, and concludes that station characteristics are dominant factors in explaining variations in program ratings and the frequency assigned is the dominant station characteristic. (MH)
Descriptors: Audiences, Mass Media, Program Development, Program Length
