In Western countries, women and men, young and old, enroll in adult education for different reasons. This is even more the case in China. This study helps Shanghai program planners better appreciate learners by understanding how motivational orientations vary as a function of gender and age. The Chinese version of the Education Participation Scale…

While recent research on why adults participate in continuing education programs does not provide educational planners with any easy prescriptions for programing success, it does suggest some broad directions for more effective program development, particularly in relation to needs assessment, the promotional aspect of marketing, and the design…