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The Development and Marketing of Business Seminars by Universities: Participant Format Preferences.
Peer reviewed Peer reviewed
Gorchels, Linda; And Others – Journal of Marketing for Higher Education, 1996
A survey of 1,267 executives, mid-level managers, and supervisors in a wide variety of industries found strong shared preferences about the length, size, and format of professional seminars, and also revealed some differences in preference according to managerial level. Implications for design and marketing of seminars to the business community…
Descriptors: Administrator Attitudes, Business Administration Education, Class Size, Higher Education
The MBA Program: A Restructured Product for Today's Market.
Peer reviewed Peer reviewed
O'Hara, Bradley S.; And Others – Journal of Marketing for Higher Education, 1996
Describes the extent and nature of the movement to restructure the master's degree in business administration (MBA) to meet current market needs, based on results of a national survey of accredited programs. Concludes that restructured programs offer unique opportunities to market the programs to different segments of the graduate business school…
Descriptors: Business Administration Education, Change Strategies, College Administration, Curriculum Development