Descriptor
| Higher Education | 1 |
| Institutional Advancement | 1 |
| Marketing | 1 |
| Program Design | 1 |
| Program Development | 1 |
| Program Evaluation | 1 |
| Student Recruitment | 1 |
Source
| College and University | 1 |
Author
| Sevier, Robert A. | 1 |
Publication Type
| Guides - Non-Classroom | 1 |
| Journal Articles | 1 |
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Peer reviewedSevier, Robert A. – College and University, 1989
A guide to developing a college marketing plan defines key marketing terms, outlines the development of a plan (including institutional analysis, market research, strategy formation and execution, and program evaluation), and provides a list of important principles with which to operate a program. (MSE)
Descriptors: Higher Education, Institutional Advancement, Marketing, Program Design
