At the request of the Oklahoma State Regents for Higher Education, the Southern Regional Education Board (SREB) conducted a review of Oklahoma's Promise program between August 2017 and February 2018. This report summarizes findings and observations from the review and provides recommendations. The review is organized around five areas of interest…

This paper describes an ethics module developed by the author to engage marketing research students during the fall semester, when they are bombarded by political polls. The module matches ethically questionable polling practices to similarly troubling practices in marketing research. The goals are to show that ethical principles are not topic- or…

The usage of social media networks, such as websites like Facebook, Twitter, and YouTube, had become the number one activity on the internet by 2010. The sweeping increase in usage led organizations to explore the marketing possibilities the networks offered. The turning point occurred when organizations began to ask whether it was feasible to use…

As stakeholders continue to discuss, debate, and advocate their positions related to the value of online learning at colleges and universities, one element that will continue to be discussed, regardless of the specific issue at hand, is "academic integrity and fidelity". Academic fidelity of online degree program offerings is defined in this study…

Describes the Open Campus program of the University of Rochester in which during a 10-day period in April applicants who have been offered admission but have not decided to enroll are invited to the campus for one to three days. They room with volunteer student hosts, sit in on classes, etc. (JT)

Further education (FE) colleges in England are facing a reduced level of support from local and central government and an increased level of competition for customers. At the same time, the demographic trends mean a reduction in numbers in the age group that, traditionally, has provided the most full-time and part-time FE students. FE colleges…

The four conference papers presented here examine specific strategies and programs by which colleges and universities can design and adapt programs for adult students. In "Strategies of Adaptation" Rosalind K. Loring notes six major types of adaptation to which traditional, four-year schools have resorted (flexible schedules, simulated…

The University of Rhode Island, through the cooperation of its College of Business Administration and Department of Languages, has undertaken efforts to market its business language program. The target group consists of the incoming freshman class, all of whom must have completed 2 years of high school language study and do some college work in a…

Techniques for teaching marketing to students of business Spanish are discussed, including an examination and classification of marketing concepts, analysis of the significant and growing United States Hispanic market, and English- and Spanish-language samples of computer-assisted instructional (CAI) materials used in two colleges (Youngstown…

In response to the need for improved international trade in Ireland, an undergraduate program of applied languages and international marketing was developed at the National Institute for Higher Education, a unique Irish technological university in Dublin. In the first year, students study French and German and four business subjects (marketing,…

A Salisbury State University (Maryland) program integrating intensive French language and business administration instruction is described. In its pilot, the program had 11 students, all but 1 drawn from French language classes; one was a native speaker. The French portion was taught in the morning by two French professors, and the business…