Although traditional student enrollment is declining, the nontraditional segment of students is growing. This enrollment pattern will require recruitment strategies that speak directly to the adult learners. There is robust adoption of social media use by individuals and by organizations for marketing purposes. Social media marketing includes…

A set of outreach activities implemented by the College of Engineering of the Public University of Navarra, Spain, is described. They represent different initiatives aimed to improve recruitment of young engineers in the difficult context of declining interest in engineering and the educational changes Europe is facing nowadays. The initiatives…