In an effort to leverage students' positive community engagement experiences as they transition to and become alumni, Portland State University (PSU) embarked on a pilot "Continuing Engagement Program." This article provides a rationale for this effort, an overview of the programmatic elements, lessons learned, and future engagement…

A description and discussion of a university market penetration plan looks at problems and opportunities related to market selection, establishment of performance objectives, timing, use of human resources, developing a promotional plan and activities, doing a market survey, garnering alumni support, using the media, and using college-community…

The design of a University of Hartford (Connecticut) decision-support information system for college advancement programs is detailed, specific research and management applications are examined, and the analyses and reports generated by the system are discussed. Early collaboration between institutional researchers and advancement and alumni…