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Download full textCarroll, Robert A. – 2000
In 1993, the Task Force on Integrated Communications reported that public relations and advertising students would better be prepared to enter a changing communications industry through an "integrated" curriculum. This paper is a case study of how one university has attempted to meet that challenge. The work has resulted in the development of an…
Descriptors: Advertising, Case Studies, Course Descriptions, Curriculum Development
North Carolina State Dept. of Public Instruction, Raleigh. Div. of Vocational Education. – 1985
This teacher handbook provides recommended goals and objectives and suggested measures for competency-based courses in the vocational program area of marketing education. A background and overview section contains the philosophy and rationale, discusses thinking skills and programs for exceptional children, and provides notes that explain how to…
Descriptors: Advertising, Behavioral Objectives, Competency Based Education, Course Descriptions
PDF pending restorationVoght, Geoffrey M., Ed. – 1984
Part VII of the proceedings contains five presentations. They are: "German for the Professions: Specialized German for Engineering and the Sciences" (Hannelore Lehr); "German for Business and Economics: A Three-Level Program at Georgetown University" (Barbara Z. Harding); "German for Business and Economics: Criteria for Selection of Specialized…
Descriptors: Advertising, Business Administration Education, College Second Language Programs, Course Descriptions
