Although traditional student enrollment is declining, the nontraditional segment of students is growing. This enrollment pattern will require recruitment strategies that speak directly to the adult learners. There is robust adoption of social media use by individuals and by organizations for marketing purposes. Social media marketing includes…

Many Latinos come to higher education as adults. One degree completion strategy that is particularly suited to adult students in higher education is prior learning assessment (PLA). PLA provides opportunities to evaluate a student's learning from work or life experience for the purpose of awarding college credit. For students whose…

This issue contains 21 articles discussing library-sponsored literacy programs, tutoring and programming techniques, and state and national efforts. The articles include: (1) "Beyond Decoding: Literacy and Libraries--Introduction" (Amy Spaulding); (2) "Libraries: Natural Centers for Literacy" (Jacqueline Cook); (3) "Kids…

Even at land-grant institutions, faculty seldom work with commercial retailers on community programs. Retailers can help with outreach and engagement programs because they provide the "natural habitat" for consumers the programs seek to address. Allied health, family science, and interior design faculty at the Ohio State University…

The New Occupational Student: Mature Adult Woman (NOSMAW) was a preadmission counseling program in four community colleges which sought to encourage women to explore their educational and vocational potential. This program consisted of a series of workshops which focused on self-awareness activities and provided college and career information. In…

The process is described by which Aquinas College developed a series of seminars for adults into an ongoing "college." Problems of recruitment and fund raising are discussed, but the program is judged as successful based on the response of students. (JSR)

The Women's Re-Entry to Education Program (WREP) came into being at San Jose City College after the recognition that a large segment of the community's population was underrepresented at the college. That group was composed of unemployed or underemployed women, economically and educationally disadvantaged women, women who were heads of households…

Partly in response to declining enrollments, Huron College redefined its mission to stress intergenerational learning and the educational needs of older adults. New needs and goals have been recognized, and it is argued that today Huron provides a good example of how young and old can interact in an educational setting. (JSR)

The New Opportunity School for Women in Berea, Kentucky, is a 3-week residential program for low-income women who need jobs. The program offers courses in resume writing, interview skills, computer basics, and building self-esteem. Women are placed in jobs on Berea College's campus, cultural opportunities are provided through field trips, and…

These 11 papers consider the older learner as a consumer of education and examine how the concepts of education, educators, institutions, and learners must be revised if educational involvement in later life is to be regarded as the norm. Following a prologue, "Education and the Interpretation of Life Experience" (Michel Philibert), the…

Services of community-based agencies, besides information and referral, are described. Their assessment, counseling, advocacy, and outreach services are designed to aid adult learners. Three case examples are discussed: the Community Based Educational Counseling for Adults (CBECA) program in Wisconsin, Boston's WINNERS program, and two…

Recognizing the need to extend a variety of academic and student support services to its adult and commuting students, East Tennessee State University initiated a Center for Adult Programs and Services. The center, a collaborative effort of the Divisions of Academic Affairs and Student Affairs, offers a broad array of programs and services to…

Policies of the Colorado Commission on Higher Education on the outreach program for adult students are outlined, along with procedures to be followed by participating institutions. The program encompasses both noncredit and credit instruction at all levels and may be offered on- or off-campus in traditional or nontraditional formats and time…

The Regional Continuing Education for Women Program (RCEWP), involving Temple University and four community colleges in the Philadelphia area, resulted in the establishment of programs and services at the community colleges to assist adults, particularly women, who are returning to college. It also meant the establishment of a model…

The Alberta Vocational Center (AVC) developed a portable competency-based learning system for use in non-institutional adult basic education community programs. The system addresses needs identified by the 1971 census which found 28% of Alberta's residents (over fifteen and out of school) had less than a ninth grade education. Administered through…