Faculty and staff at Indiana University-Purdue University Indianapolis (IUPUI) have developed several tools to assess campus civic engagement initiatives. This chapter describes the IUPUI Faculty Survey and the Civic-Minded Graduate Scale, and reports on findings from campus-based assessment and research.

The purpose of this research is to discuss development of the Logistical Tracking System (LTS)1 and evaluate the changes in processes and procedures at the University of Texas-Dallas (UT-Dallas) that were due to implementation of a new type of technology. The chapter elaborates on the positive and negative aspects of designing and constructing a…

The author describes practical steps for infusing the strategic plan throughout the organization. These steps have carried the University of Wisconsin--Madison effectively through two cycles of reaccreditation and planning. (Contains 1 figure.)

A State University of New York program is described in order to illustrate how self-assessment can serve two purposes: accreditation and sound institutional growth. In order to establish systems of self-assessment that support growth, the institution must identify and understand the obstacles it faces. (Author/MLW)

Essential elements of a good marketing plan for higher education institutions are described. What market research is and how the modern concept of marketing differs from the traditional sales approach are discussed as well as market analysis and definition. Also included is a discussion of marketing for proposed new programs. (Author/SF)

A former chancellor outlines how he successfully transformed the culture of his campus to enhance retention and student success.

The evolution of the student tracking system at Amarillo College, a Texas community college, is chronicled for three stages: (1) early efforts; (2) participation in the development of a consortium-based longitudinal student tracking project beginning in 1986; and (3) more recent developments. Tools and techniques used at each stage are discussed…