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Coe, Barbara J.; Welch, Joe – College and University, 1988
A description and discussion of a university market penetration plan looks at problems and opportunities related to market selection, establishment of performance objectives, timing, use of human resources, developing a promotional plan and activities, doing a market survey, garnering alumni support, using the media, and using college-community…
Descriptors: Alumni, Committees, Higher Education, Marketing
Peer reviewed Peer reviewed
Arnett, Kirk P.; Posey, A. P. – College and University, 1986
A computerized multicampus, multi-term, continuous scheduling system implemented by Mississippi State University is described, focusing on its major features, implementation time-frame, and technical components. (MSE)
Descriptors: College Administration, Computer Oriented Programs, Higher Education, Multicampus Colleges
Peer reviewed Peer reviewed
Gregoire, Kathryn A.; Redmond, Minor W., Jr. – College and University, 1997
Describes the objectives, design, and implementation of the Lancaster Partnership Program, involving the Lancaster City School District (Pennsylvania), Millersville University, and three local corporations in efforts to increase the participation rate in higher education of Latino and African American high school students. Efforts focused on…
Descriptors: Academic Standards, Administrative Organization, Black Students, College Admission