This manual is designed to demystify a number of public relations techniques for those who wish to start producing their own materials with a minimum of time and money. Chapters focus on public relations; the library stereotype; words, ideas, and pictures; offset printing; creative print distribution; exhibits and posters; public speaking; and the…

This booklet is intended to be a package that individual teachers and local associations can use in writing successful proposals. It begins with 10 steps that can serve as a guide for formulating a proposal. These steps can be used as agenda topics for working through the proposal process. The next section of this booklet details how to write the…

This four-part paper on competency-based teacher education (CBTE) in Michigan contains the following sections: (a) the development of CBTE in Michigan, consisting of a chronology of events dating from 1971, and a listing of CBTE grants programs in 1974; (b) a survey of CBTE programs in Michigan, including an overview of the programs and status…

Ways to develop, implement, and maintain linkages between colleges and business are discussed, and a directory of campus-business linkages is presented. Phases of campus-business linkages are covered in seven chapters. The predevelopment phase consists of developing a rationale, obtaining the support of the higher education institution, and…