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Pozo, Ivania del; Antal, Leonard – 1985
Techniques for teaching marketing to students of business Spanish are discussed, including an examination and classification of marketing concepts, analysis of the significant and growing United States Hispanic market, and English- and Spanish-language samples of computer-assisted instructional (CAI) materials used in two colleges (Youngstown…
Descriptors: Business Administration Education, Classroom Techniques, College Second Language Programs, Computer Assisted Instruction