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Chenery, Mary Faeth; Akers, Ward – Camping Magazine, 1987
By interviewing parents and reviewing letters of complaint, Camp Hy-Lake (Tennessee) identified six conditions/outcomes parents expected of a good camp experience. By providing those conditions the camp improved its camper return rate from 60 to 80% in approximately two years and increased camper returns from two to three and a half years. (JHZ)
Descriptors: Camping, Improvement Programs, Marketing, Outdoor Education
