This article discusses the story behind American University's brand campaign. Colleagues and peers are asking how American University developed a brand strategy--"KNOW/WONK" campaign that launched in fall 2010--that's original, authentic, and representative of AU's distinctive personality. What they really want to know is how AU got it through the…

Examines the economic inequities resulting from Massachusetts legislation that permitted community college continuing education divisions to operate, but without the state's monetary support. Describes North Shore Community College's financial and administrative model for continuing education/community services, looking at its strengths, benefits,…

Recounts how careful planning and coordination, hard work, and a bit of theatrics helped secure line item funding in the Vermont state budget for parent child centers. (Author/BB)

Suggestions and recommendations for directors include ways to effectively manage conflict among employees; avoid "thinking traps"; disagree with the boss; and handle bold or aggressive employees. Tips on training and speechmaking and advice about raising program rates are also presented. (Author/BB)

The author states that the real purpose for a training department's existence should be to help determine if training might be the best solution to a problem or a key contribution to an opportunity. How to cut training costs is explored. (CT)

In Iowa the number of handicapped school students is increasing even as total enrollments decline, probably because slow learners are being reclassified as "mildly handicapped" to make them eligible for special education funds and programs. As a result there may soon be more handicapped students than the state can afford. To avoid this,…

Principals can improve programs by becoming science advocates (to teachers, students, and parents), constructing and pushing a science curriculum plan, ensuring annual funds for science materials, providing needed inservice experiences, monitoring the program, and handling likely problems. A 73-item checklist is provided for evaluating current…

Many concerned academic administrators are turning to marketing as the cure for shrinking enrollments. These administrators often have unrealistic expectations of what marketing techniques can achieve. Marketing cannot cover up for programs of poor quality, create customers in an over-harvested market, or overcome high attrition when students…

This eleven-part procedures manual provides information on the operations of the International Studies Program (ISP) at St. Louis Community College. After introductory material on the program, which provides off-campus credit courses involving travel and field study of life and the cultures in foreign countries, Section I presents the philosophy…

This chapter, taken from a guide to designing, implementing, and evaluating instruction and services for students with disabilities, addresses the issue of teacher collaboration. It provides information about the nature of teacher collaboration, its role in relation to special education service delivery as well as other school trends, its…

This textbook provides a comprehensive look at the vast knowledge base supporting special and compensatory education. Each chapter begins with a context and concludes with a section on the school administrator's role in promoting and leading others in each of the special and compensatory programs. Chapters include: (1) "Special Education," which…

This nine-chapter manual provides a practical guide to community college public relations (PR) for PR officers with expanding responsibilities. Chapter I explores the philosophy of community college public relations, considering the issue of community, the role of the PR director, and potential problem areas. Chapters II and III provide guidelines…

This paper reviews the research findings of recent doctoral dissertations on program budgeting in education and describes the practical applications of these findings for school administration. Organized in nine chapters, the review discusses the problems and shortcomings associated with both traditional and program budgeting techniques, and…

The Instructional Support System for Occupational Education (ISSOE) Dissemination Project was initiated to conduct research on the roles of individuals associated with the management of ISSOE. The goal was understanding the management concerns surrounding ISSOE dissemination. Phase 2 activities were designed and carried out to fulfill four major…

This handbook provides public and private school administrators with guidelines for developing a nonprofit educational foundation. Following an introduction, a statement of rationale describes fundamental approaches and activities. The foundation's primary purpose is aiding schools with additional funding and community service support. Section 2…