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Peer reviewedGoldgehn, Leslie A. – Journal of Marketing for Higher Education, 1990
A survey of 791 college admissions officers investigated the use and perceived effectiveness of 15 marketing techniques: publicity; target marketing; market segmentation; advertising; program development; market positioning; market research; access; marketing plan; pricing; marketing committee; advertising research; consultants; marketing audit;…
Descriptors: Administrative Policy, Administrator Role, Admissions Officers, Advertising
