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| College Board Review | 2 |
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| Shandler, Donald | 2 |
| Brummer, Marcia | 1 |
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| Journal Articles | 2 |
| Guides - Classroom - Teacher | 1 |
| Reports - Descriptive | 1 |
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| Administrators | 1 |
| Practitioners | 1 |
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Shandler, Donald – College Board Review, 1981
Some recommendations to encourage effective marketing of continuing education programs are presented, and the use of strategic planning to develop programs is discussed. A marketing management program is seen as necessary for adding depth, substance, and integrity to continuing education programs. (MLW)
Descriptors: Continuing Education, Educational Objectives, Higher Education, Long Range Planning
Shandler, Donald; Brummer, Marcia – College Board Review, 1984
Recommendations for program development with reduced resources include maintaining a quality-conscious approach to academic program development; appreciating and exhausting the entire institutional management process; making proactive use of resources; and finding and using the parallels between program planning and career development. (MSE)
Descriptors: Adult Education, Career Development, College Administration, Continuing Education
