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Direct linkDiamond, Nina; Koernig, Stephen K.; Iqbal, Zafar – Journal of Marketing Education, 2008
This article describes an innovative strategic tools course designed to enhance the problem-solving skills of marketing majors. The course serves as a means of preparing students to capitalize on opportunities afforded by a case-based capstone course and to better meet the needs and expectations of prospective employers. The course format utilizes…
Descriptors: Active Learning, Problem Solving, Business Administration Education, Undergraduate Study
