This article describes a collaborative process between a university's Supply Chain Management (SCM) program and the business community supporting the program to bring about a student team-based case competition. The ideas used for the competition were based on actual challenges experienced and submitted by businesses, while the case narrative and…

Conflict occurs naturally in all marketing related activities. When such conflict is handled well through proper negotiation, it helps solve problems and build stronger, deeper relationships between the negotiating parties. Nevertheless, many students feel uneasy about negotiating, yet they know it is a crucial skill that needs to be developed.…