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Using Marketing Visuals for Product Talk in Business English Classes
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Adamson, John – Business Communication Quarterly, 2005
One requirement often stressed by the author's Japanese business English students in sales and marketing positions is the need to talk about the product, or make presentations, in terms of its market growth and market share over time with the use of a visual representation. These requests have linguistic and conceptual elements that demand a lot…
Descriptors: Marketing, Business English, Computer Graphics, Problem Based Learning