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Direct linkJohnson, Matthew W.; Bickel, Warren K. – Journal of the Experimental Analysis of Behavior, 2006
Relative reinforcing efficacy refers to the behavior-strengthening or maintaining property of a reinforcer when compared to that of another reinforcer. Traditional measures of relative reinforcing efficacy sometimes have led to discordant results across and within studies. By contrast, previous investigations have found traditional measures to be…
Descriptors: Reinforcement, Behavior, Consumer Economics, Experiments
