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Direct linkSun, Xiaogeng; Hoffman, Sharon C.; Grady, Marilyn L. – International Journal of Educational Advancement, 2007
Despite readily available alumni survey data warehoused at many alumni associations and foundations across colleges and universities, researchers have underutilized the abundant available data to identify key predictors of alumni donation, including factors that trigger alumni donation behavior. Utilizing the data from a two-year alumni survey…
Descriptors: Causal Models, Alumni, Gender Differences, Age Differences
