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Direct linkHolbert, R. Lance; Hansen, Glenn J. – Human Communication Research, 2006
This study extends priming research in political communication by focusing on an alternative political information source (i.e., Michael Moore's Fahrenheit 9-11), affect rather than cognitions, and the existence of intra-affective ambivalence. In addition, two moderator variables are analyzed: political party identification and need for closure.…
Descriptors: Politics, Identification, Psychological Patterns, Predictor Variables
