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Communication Monographs | 3 |
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Gronbeck, Bruce E. – Communication Monographs, 1978
Describes a set of instrumental and consummatory functions served by presidential campaigning, and analyzes the objects and acts which manifest those functions. (JMF)
Descriptors: Elections, Persuasive Discourse, Political Issues, Political Power

Benoit, William L.; McKinney, Mitchell S.; Holbert, R. Lance – Communication Monographs, 2001
Uses a pretest/posttest design to assess more subtle effects of watching a 2000 presidential debate on attitudes and vote intention among undergraduate students. Notes that leadership and overall policy stance became more important factors in vote choice after watching the debate. Demonstrates a variety of potentially important effects of watching…
Descriptors: Communication Research, Debate, Higher Education, Leadership

Bormann, Ernest G.; And Others – Communication Monographs, 1978
A Q-analysis of cartoons published during the 1976 presidential campaign provides evidence of the complex patterns of shared fantasies among various types of voters, and the relationships between these fantasies and those dramatized by various groups during the political campaign. (JMF)
Descriptors: Behavioral Science Research, Cartoons, Elections, Fantasy