Noting that the format imposed upon a debate can affect the presentation of information provided to audiences and that presidential campaign debates have become a significant event in the election process, this paper contends that it is important to analyze various formats and to consider carefully formats that are developed for future encounters…

A rhetorical analysis was conducted of the four broadcast political debates that led to San Diego Mayor Pete Wilson's victory in the 1982 California senatorial race. Specifically, the analysis covered one primary debate held in San Diego among five of the seven Republican contenders and the three bipartisan debates held in Fresno, San Francisco,…

Studies focusing on televised presidential primary debates include four prespectives. From a historical perspective, televised presidential primary debates have increased slowly from 1956 through 1980. With the 1975 Federal Communications Commission ruling that independently sponsored campaign debates were news events exempt from "equal…

Drawing from political science, sociology, and communication literature, this paper provides a review of research dealing with political candidate image to show the various ways this concept has been treated by scholars. The paper begins with an examination of the rationales offered by researchers for the study of image, then addresses the…

In partial replication of an analysis of the 1976 presidential campaign debates, two researchers analyzed the debate between Republican presidential candidates Ronald Reagan and George Bush (Houston, April 23, 1980) for its visual features, (amount and type of camera shots). The visual categories by which camera shots were coded included…

A study was designed to investigate the consequences of various coding strategies on the semantic differential as a function of responses to an ideal source in the prediction of overall credibility and homophily. The study was also intended to provide additional evidence for the disconfirmation of the underlying extremity assumption of the…

To examine political debate formats with regard to past usage and future possibilities, an analysis was made of the format features of the 1960, 1976, and 1980 general election presidential debates. Also analyzed were the formats used in the primary debates for Democratic presidential candidates in 1976 and for the Republican presidential…

A study was conducted to examine the evaluative criteria or schemata that voters use in making decisions about competing candidates. More specifically, the study sought to determine (1) whether the criteria that voters employ differ between the candidates, and (2) the relative importance of various candidate-specific criteria in the voting…