Agenda setting provides an analysis strategy for linking press coverage and voter perceptions of front runners, and underscores the importance of studying the primaries early in an election year. Two studies were undertaken in 1976. The first study, in Onandaga County (New York), involved telephone interviews of 335 registered Democrats in late…

Past research into the effects of "exposure" in political advertising indicates that massive "exposure" campaigns alone can show good, and sometimes dramatic, results in elections. This research is partially confirmed by a study of several mass media public relation efforts designed specifically to increase citizen recognition…

This study examines data from several national polls about press coverage during the Watergate scandal, in order to assess the origins of press criticism. The polls were conducted between 28 September and 6 October 1973, during June 1974, and in August 1974. The data suggest that political variables--particularly support of Nixon, party…

A four-month investigation was conducted of media coverage of two controversies involving government officials in Detroit, Michigan. Data were gathered from three sources: journalists involved in covering the stories, people involved in the stories, and the printed stories. Using public documents, the history of one of the controversies was…

The political scandals known as Watergate provided an unusual opportunity to study the importance of attitudinal and cognitive variables in media research. In order to assess the impact of Watergate during the months preceding the 1974 Congressional elections, 339 personal interviews were conducted during October with a probability sample of…