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Download full textNowak, Glen J.; Salmon, Charles T. – 1987
A study applied research concepts from consumer product involvement to test a model for research on involvement with social issues. Issue involvement was defined as the state or level of perceived importance and/or interest evoked by a stimulus (issue) within a specific situation. Attitudes on four social issues--abortion, pornography, the…
Descriptors: Attitude Measures, Cognitive Processes, Consumer Economics, Higher Education
