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Download full textAnderson, James A.; And Others – 1977
In an effort to discover the effects of mass media on viewer perception of candidates' positions, tests were administered to 10 to 12 families at each of five locations across the country immediately following each of the 1976 Carter-Ford debates. Sixteen statements were drawn from the presidential platform of each party and each statement was…
Descriptors: Communications, Debate, Mass Media, Media Research
Peer reviewedShrivastava, Rashmi – Youth and Society, 1989
Investigates the levels of political efficacy reported by college students in the United States, England, and India. Discusses the factors that influence political efficacy in each culture including educational faculty, gender, age, religion, language, residence, economic status, student's characteristics, interest in politics and party…
Descriptors: Age, College Students, Comparative Analysis, Cross Cultural Studies
