The relationships among mass media, interpersonal communication, and voting behavior were explored in a two-stage panel study of 141 respondents during a 1974 Illinois congressional election. Analyses of perceived exposures to mass media and to interpersonal communication were interpreted as supporting Rogers and Shoemakers' (1971)…

A study investigated whether reliance on television rather than on newspapers affected the way people made voting decisions. Specifically, it focused on whether television reliance was associated with greater candidate image evaluation and newspaper reliance with greater issue importance in the prediction of voter preferences. Telephone interviews…

Data collected as part of a larger survey that focused on the 1978 gubernatorial race in New York State were used in a study of political advertising and media credibility. Specifically, the study examined the factors that influence an individual's rating of the helpfulness of political advertising and related these factors to voting patterns. A…

Patterned after a 1976 study, a study examined voters' decision making during the 1980 campaign for the presidency of the United States. Data from a survey of 183 registered voters indicated that partisan voters were likely to be precommitted to a candidate choice and thus relatively immune to mass mediated campaign effects. However, those voters…

A secondary analysis of the "1987 Australian Election Study" examined differences in levels of partisanship, political interest, campaign media use, and the importance voters attach to media use, for voters who make up their minds during and before the campaign. Results suggest that voters who make their choice during the campaign are…

This paper reports part of the results from a three-stage panel study of the Fall 1976 presidential campaigns; 1,927 interviews were conducted in all, 594 occurring in the week prior to the election. Results indicated that voters did not change their voting intentions significantly during the fall campaigns; that they did change the certainty with…

A study examined data from 1,828 adults in 17 cities in the United States to test a model of how community integration (sense of community) and use of media affected voting and other political participation. The portion of the model dealing with mass media included the new concept "quasi-mass media," which involves more personalized…

In an effort to discover the effects of mass media on viewer perception of candidates' positions, tests were administered to 10 to 12 families at each of five locations across the country immediately following each of the 1976 Carter-Ford debates. Sixteen statements were drawn from the presidential platform of each party and each statement was…

The "limited effect" model originated by Lazarsfeld is not sufficient for full analysis of the political influences effected by television advertisements for candidates for political office. Newer political communication research indicates that, in both British and American politics, television political commercials have eroded party…

Recent research in agenda setting, dealing with the ways people perceive campaign issues dependent upon their coverage by the media has left unanswered the question of how context variables such as political framing--the context within which the media present a particular issue-affect the agenda setting process. A study was conducted to test the…

A study investigated whether exposure to news media coverage of the 1988 Presidential campaign would be positively related to awareness of and perceptions of the saliency of the Southern regional primary. Subjects, 822 eligible voters from three locations (Arkansas; Memphis, Tennessee; and Birmingham, Alabama) were polled to determine their…