Indicates mixed support for the hypothesis that editorial sections publish a positive ratio of favorable to unfavorable commentary about endorsed candidates and a negative ratio of favorable to unfavorable commentary about unendorsed candidates. Suggests that editorial sections in some newspapers may be more internally balanced in their political…

Concludes that candidate John Anderson generated almost as many news stories in the l980 presidential campaign as did Ronald Reagan and Jimmy Carter but that the stories about him were not as likely to be used by the media. (FL)

Examines whether news media were biased in coverage of the candidates during the 1996 United States Presidential campaign, and whether the quantity of positive and negative news coverage of the candidates was related to the public's preference. Finds balanced media coverage of the two principle candidates (Clinton and Dole) and a powerful…

Investigates the influence of negative advertising in political campaigns. Concludes that negative advertising reduces the image evaluation of the targeted politician. (SRT)

Explores the existence of a cognitive bias that affects an individual's processing of political advertisements. Finds that whether voters see messages as issue or image material depends on their predisposition. (RS)

Contributes to research on political communication by examining how 1996 GOP presidential candidates framed themselves in press releases and how elite newspapers covered them. Shows that candidate images were distinct in press releases and news stories; candidate positions were represented differently in both; and candidates were differentially…

Argues that the 1992 presidential election campaign was the first to employ nontraditional news media such as talk shows as a prevalent form of campaign communication for the candidates. Outlines the format of the study. Documents the impact of nontraditional news media on the campaign efforts for each candidate. (PA)

Despite gains in recent years, women still win political office much less frequently than men do. One reason might be that women may not receive the same response from the media as do their male counterparts. The research study explored this possibility by investigating: (1) differences in the methods used by the mass media to portray male and…

A study examined newsmagazines' visual coverage of the 1988 election to determine if patterns of difference in the visual presentation of candidates existed. A content analysis examined all the visuals (photographs and illustrations) of the presidential and vice-presidential candidates printed in three national weekly newsmagazines--"U.S.…

Investigates the hypotheses that (1) voters define the personal images of political candidates in behavioral terms, and (2) such behavioral images are predictive of preferences for those candidates. Results provide strong support for both positions. (RAE)

Presents a case study of the media coverage of the 1992 presidential campaign of Larry Agran. Explains that there are three ways of thinking about whether a candidate should be covered or not: national journalistic logic, local journalistic logic, and public logic. Suggests that the three ways are not always in agreement. (TB)

Examines predictive patterns of traditional and nontraditional media forms on people's campaign interest and participation, information processing strategies, knowledge of candidates' positions, perceived votes for candidates, and issue salience. Finds nontraditional media had greatest impact on labile characteristics and weakest impact on…

To examine factors which influenced the media's agenda-building process during a primary election period in Mississippi, a study explored candidates' personal attributes, campaign resourcefulness, and media connectedness as important agenda-building variables. Candidates for Mississippi's United States House of Representatives seats in 1982 and…

A national survey of daily newspaper editors was conducted in May 1986 for the purpose of determining editors' perceptions of religious broadcaster Pat Robertson. The study examined how well known Robertson is to editors, how they perceive him politically and personally, and why he is perceived by newspaper editors in the way that he is. A total…

Concludes that newspaper endorsements have stronger effects than political party identification when available information about a candidate is minimal. (FL)