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Peer reviewedPfau, Michael; Burgoon, Michael – Human Communication Research, 1988
Posits a strategy of resistance to the influence of attack messages in political campaigns. Finds that political campaign messages can be designed to inoculate supporters of candidates against subsequent attack messages of opposing candidates. (MS)
Descriptors: Communication Research, Persuasive Discourse, Political Campaigns, Political Candidates
Direct linkBenoit, William L.; Hansen, Glenn J. – Human Communication Research, 2004
This study employs NES (National Election Survey) data from several presidential elections to investigate the effects of presidential debate watching on voters' issue knowledge, character evaluation, and vote choice. Debates can instill issue knowledge; however, voters are less likely to learn about incumbent presidents seeking re-election after a…
Descriptors: Elections, Political Campaigns, Knowledge Level, Surveys
