The scientific problem of the paper is related to the need to improve corporate marketing communication by using innovative technologies to improve consumer experience in the purchase decision process and to reduce purchase risks. The use of augmented reality is one of the innovative marketing communication technologies. So far, the impact of the…

The article aims to investigate consumer perception of innovations in e-commerce and according to exploratory research results to define further research areas. Literature analysis was performed to investigate and identify important criteria of e-commerce quality perception, after exploratory research was conducted, in order to deepen the…