Sound symbolism refers to associations between language sounds and certain perceptual or semantic properties. One well-studied example is the maluma/takete effect, in which individuals tend to associate round-sounding nonwords like maluma with round shapes, and spiky-sounding nonwords like takete with spiky shapes. This phenomenon suggests that…

In six experiments subjects saw and pronounced, either aloud or silently, seven-item lists made from vocabularies of phonologically identical items. These materials were used to test the predictions of a precategorical and a postcategorical hypotheses for the modality effect in immediate memory. (Author/SW)