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Direct linkBell, Raoul; Mieth, Laura; Buchner, Axel – Cognitive Research: Principles and Implications, 2022
Consumers are exposed to large amounts of advertising every day. One way to avoid being manipulated is to monitor the sources of persuasive messages. In the present study it was tested whether high exposure to advertising affects the memory and guessing processes underlying source attributions. Participants were exposed to high or low proportions…
Descriptors: Coping, Advertising, Information Sources, Memory
