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You-Attitude and Positive Emphasis: Testing Received Wisdom in Business Communication.
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Brockman, Elizabeth Blackburn; Belanger, Kelly – Bulletin of the Association for Business Communication, 1993
Investigates whether two versions of a letter (one consistently applying the principles of you-attitude and positive emphasis at the sentence level, the other one violating these principles) requesting participation in a research project elicited the same response rate. Finds that, contrary to received wisdom, the letter violating these principles…
Descriptors: Business Correspondence, Higher Education, Letters (Correspondence), Persuasive Discourse
Write Me Your Best Case for....
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Gilsdorf, Jeanette W. – Bulletin of the Association for Business Communication, 1991
Discusses some aspects and strategies of persuasion that might underlie any written persuasive business message. Focuses more on "Think about It" rather than "How-to." (KEH)
Descriptors: Audience Analysis, Business Communication, Business English, Higher Education