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| Music Educators Journal | 1 |
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Peer reviewedMusic Educators Journal, 1979
This article suggests that teachers make use of the special student performances offered by many city opera companies. It discusses advantages and disadvantages of these programs and what the teacher might expect of them. The educational programs of 22 American opera companies are described. Part of a theme issue on opera. (SJL)
Descriptors: Community Organizations, Community Services, Educational Objectives, Elementary Secondary Education
Reiss, Alvin H. – 1995
This handbook/guidebook/manual details marketing and fund-raising strategies that might benefit art organizations. Drawing on sources from the arts community, including orchestras, opera, dance and theater companies, galleries, museums, arts councils, performing arts centers, and a zoo, ideas are presented which have proven successful in actual…
Descriptors: Advertising, Arts Centers, Audiences, Community Resources
Reiss, Alvin H. – 1986
This combination handbook, guidebook, and how-to-do-it manual presents useful marketing and fund-raising strategies for those involved in promoting and funding the arts. Case histories of funding programs and promotions are presented along with advice and guidance on: tapping the corporate treasury; unusual direct-mail techniques; and the use of…
Descriptors: Advertising, Arts Centers, Audiences, Community Resources


