A survey of older citizens concerning travel interests revealed constraints to participation in a travel program. A description is given of how research on attitudes and life styles indicated ways in which these constraints could be lessened. (JD)

This article describes both a short- and long-term strategic marketing planning approach for the parks and recreation manager. Both plans involve a needs assessment, objective development, marketing plans, and evaluations. Also discussed is a continuum of stragetic program options ranging from developing new programs to terminating existing…

Computer technology has become increasingly important as a management tool in the field of recreation and leisure. Computers used in the recreation profession perform the functions of recordkeeping, budget reports, and program maintenance. Benefits accrued from the use of computers include: budgeting, fiscal transactions, land-use planning, and…

Written program plans that state specific objectives and responsibilities will help ensure that patrons are provided with more than just a facility with equipment and supplies. Suggestions for developing specific activity plans are offered. (DF)

A needs assessment program can help recreation managers recognize new and changing leisure interests and needs of the people they serve. This article reviews strategies that military services use in needs assessment programs. Issues encountered when conducting an assessment are discussed. (DF)

The administrator of a recreational program needs to constantly evaluate that program to be sure it is accomplishing the objectives for which it is established; while objective and subjective evaluation on the part of leaders and participants are valuable, factual computerized data are also a reliable tool. (JD)