When real resources decline, demands change, or programs lose vitality, then a logical move is to reallocate resources to facilitate academic planning. Reallocation schemes and experiences at the University of Michigan-Ann Arbor and Oklahoma State University are described and compared. (Author/MLW)

The office of institutional research can play a key role in creating a college's marketing plan. Designing survey instruments and evaluations to support new program development, employer-based education, and recruiting concepts are areas where institutional research can make important contributions (Author/MLW)

A State University of New York program is described in order to illustrate how self-assessment can serve two purposes: accreditation and sound institutional growth. In order to establish systems of self-assessment that support growth, the institution must identify and understand the obstacles it faces. (Author/MLW)

Needs assessment is seen as a viable tool to assist administrators and faculty members concerned about meeting client and community needs for programs. The identification and assessment of instructional program needs is discussed. A definition of need is provided. (Author/MLW)

Planning change through faculty and administrative development is discussed. The development of a comprehensive faculty and administrative development program involves instructional, curricular, organizational, personal, and professional development. (Author/MLW)

Essential elements of a good marketing plan for higher education institutions are described. What market research is and how the modern concept of marketing differs from the traditional sales approach are discussed as well as market analysis and definition. Also included is a discussion of marketing for proposed new programs. (Author/SF)

The conditions facing postsecondary education during the 1980s, it is suggested, call for institutional planning styles that are comprehensive, systematic, public, regular, and expansive. The formal democratic style is described as a comprehensive planning process that requires all departments to submit their plans to the college. (Author/MLW)